Sustainability · Preservation
Made to order, made to last.
Sustainability isn't a marketing pillar at Ketelier — it's the structure that makes the small workshop possible. A founder and one to two partner makers, ten to fourteen days per piece, zero overstock. The wait is the point.
Three pillars · what we mean
Made to order — zero overstock
We don't keep a warehouse. Every piece is tied after you place the order, which means the workshop never produces a piece that ends up unsold and incinerated. The wait is the point.
Made to last — and to repair.
A hand-knotted piece in cotton cord is built to live in a room for years, not seasons. When a cord frays or a dowel loosens, we’d rather repair it than replace it. Material sourcing is being finalised — we’ll publish fibre, dye, and supplier details here as each is confirmed.
Fair compensation, no piecework
A small partnership — a founder and one to two North Vietnam makers — paid by the day, not the knot. The workshop runs on natural-light hours and closes for a long Tết. We're committed to fair compensation today; a published impact report comes with the Phase B expansion.
We don't keep a warehouse. The wait is the point.
By the numbers
What zero overstock looks like.
Structural facts today — made to order, made by hand. Material sourcing and an audited impact report come with the Phase B expansion.
pieces of overstock
ever produced
no two pieces
are alike
days at the workshop,
per piece
made to order
Lifecycle
From cord to room, made to last.
Cotton cord
the starting material
Measured & cut
for each piece
Tied by hand
10–14 days at the workshop
In your room
Decades, with care
Repair, not replace
made to last
“The cheapest macramé in the world is a tree that hasn't been cut yet. The second cheapest is a piece you keep for thirty years.”
— Workshop note, March 2026